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About eZhire

eZhire is an on-demand car rental app and we are changing the way people get their car rentals. With a tap on the mobile app, the car rental gets delivered right to the center.  eZhire offers an efficient, convenient and elegant way to rent a car.

Evolving and eradicating the hassles of conventional car renting.

Saving people, the time and hassle, giving them the freedom to go wherever they want, when they want, making places more accessible and opening up more possibilities.

What We’re Looking For

·      A self-starter:  We want to work with people who enjoy building things from the bottom up.  Stuff changes fast in our world so you’ll need to be highly adaptable as well as calm under pressure.

·      A great advocate:  We’re looking to create new regulatory frameworks that encourage innovation and alternatives to individual car ownership/car rentals/booking sites and cabs.  You’ll need the intellectual firepower to grasp complex policy issues as well as the ability to articulate clearly and simply how eZhire is better alternative and can help improve transportation for everyone—both orally and in writing.

·      A strong campaigner:  Smartphone apps are disruptive, and the interests being disrupted are deeply entrenched.  So you’ll need to put together proactive campaigns involving passengers, drivers and third parties that demonstrate there’s a better alternative to today’s outdated status quo.  That means having a bias for action in everything you do—and a willingness to engage in debates, that can often become heated.

·      A team player:  Success at eZhire depends on the ability to organize different teams (internally and externally) around shared goals.  It’s why we’re looking for well-organized people who enjoy working with others to get stuff done—and who can deal with the ambiguity that sometimes comes from working cross-functionally. 

• A global citizen: Proactive in understanding key technological developments in the marketing function and differences in the regional nuance with an ability to quickly identify issues and provide solutions.
• A Leader: You will be guiding the Marketing team in the right direction while educating them on the latest developments, strategies, and goals. Represent eZhire on marketing platforms and be at the forefront of bringing in new and creative ideas.

What You’ll Do

·       Define and implement a framework to identify and prioritize strategies and campaigns for eZhire

·       Be a key marketing leader and devise near and long-term strategies to grow eZhire

·       Drive actionable insights to inform product and marketing strategy (e.g. user and competitive research)

·       Create go to market strategy for new eZhire campaigns and international launches (e.g. set investment, drive go to market plans, establish strategies, etc)

·       Co-develop high impact local campaigns through innovative channels

·       Educate local teams on marketing strategy, campaign briefs, and report

·       Work on the brand fundamentals and ensure that all business efforts are aligned to them

·       Work with operations and sales teams to ensure the customer journey is cohesive at all points.

·       Develop, launch and track multi-market integrated campaigns across digital, offline including above the line and below the line channels

·       Work with in-house media teams and agencies to find, buy and optimize media channel mix

·       Work with in-house design teams and agencies to develop communication materials for different targets and stakeholders

·       Continuously suggest improvements in the digital assets of eZhire to further increase the UI/UX of the platforms

·       Measure the impact of brand campaigns to substantiate future investments in our brand

·       Pursue a deep consumer and clients understanding working together with the Marketing Research team in the search for relevant business insights

·       Ask the right questions and build a hypothesis for brand growth opportunities and work with the Marketing Research team to validate them

·       Develop cross-platform digital communications marketing strategies that engage users

·       Ensure email/SMS/Push Notification messaging is 100% accessible to everyone on both web and mobile

·       Manage the schedule of deployment to optimize user response and actively managesubscriber lists

·       Generate, analyze, and interpret data for communications campaigns, includingstructuring experiments

·       Show the ability to work with CRM Tools (fast learner)

·       Work closely with our teams for strategic campaigns

·       Build structures, processes, and guidance for the marketing team and work together to develop creative campaigns to engage and retain eaters.

·       Improving the usability, design, content, and conversion of the company website

·       Responsibility for planning and budgetary control of all digital marketing

·       Evaluating customer research, market conditions, and competitor data.

·       Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity with the rest of the team and act as a brand guardian in terms of look and feel of online communications as well as the tone of voice of copy.

·       Overseeing PPC campaigns monitoring their performance and return on investment.

·       Writing informative and effective search engine optimized copy for the website and external blog postings.

·       Managing the company’s email marketing campaigns.

·       Monitoring return on investment for the different online marketing campaigns.

·       Managing the content diary for social media content.

·       Monitoring social media for company mentions and engaging with customers where relevant.

·       Acquire and test free acquisition channels: Acquire and test free acquisition channels (such as referral, content marketing, etc) and dig deeper to figure out ways to grow these levels

·       Optimize Onboarding: Will play a large part in improving customer onboarding and lifecycle marketing. Tests should include funnel optimization but also best practices around deep-linking depending on user context/source/behavior

·       Build engagement/retention loops and campaigns: Utilize data and user behavior to retain users and fight churn. science/machine learnings to improve the performance of these systems as we scale

·       Growth process: Will be expected to submit new growth ideas weekly to the team and have the ability to test these ideas and be autonomous

Requirements of the role:

·       Master’s degree in Marketing.

·       Qualified member of the CIM or equivalent.

·       Experience managing Google Adwords PPC, SEO, Email marketing (Mailchimp), and social media, blogging and Affiliate programs.

·       Strong understanding of current online marketing concepts, strategy, and best practices.

·       Previous experience in a similar marketing role at a Managerial position preferably in a startup

·       Strong experience in both online/digital and offline marketing

The position is based in Karachi Pakistan.